Typical theater entrance sequence
 Proposed entrance sequence
 How to achieve flexibility for multiple program scenarios and theater locations while still preserving a trademark brand?
 A flexible system of infrastructure, reconfigurable furniture, and branded interior finishes establish the identity
 Customized furniture and millwork establish different zones allowing independent operation while benefiting the overall synergy generated in the galleria
 Flexibility depending on the event and specific requirements of the city can be achieved
 Even performing as a space for one unique program such as a bookstore on occasions such as a Harry Potter release
 Scenario 1
 Scenario 2
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